![]() These changes will take effect on July 1. In addition, Raynald Aeschlimann, who is currently president and CEO of the Omega brand, has been named to its executive group management board. is the oldest trademark still in use in its original form registered with the World Intellectual Property Organization. Imagine the possibilities of true GMTs from the likes of Hamilton, and Longines, and you start to see that the C07.661 could be a game changer for the enthusiasts who. Longines - Swatch Group Longines Elegance is an attitude Founded in 1832 at Saint-Imier in Switzerland, the Compagnie des Montres Longines Francillon S.A. Hamilton’s head of sales, Vivian Stauffer, has been promoted to CEO of the brand. While it’s unlikely that small brands will get a hold of this new caliber anytime soon, it seems to be almost a sure thing that other Swatch Group brands will have access to it. Tissot’s current president, François Thiébaud, has been bumped up to chair that brand’s board of directors. Sylvain Dolla, the current CEO of Hamilton, will now become CEO of Tissot. Franz Linder, current CEO of Mido, will also assume the management of Union Glashütte brand. Marc Aellen, the current vice president of sales of Jaquet Droz, will take over management of Certina. ![]() Von Känel has been named the brand’s honorary chairman, and he will remain chairman of the Longines Foundation.Īdrian Bosshard, the current CEO of the Certina and Union Glashütte brands, is taking over as head of Rado. Matthias Breschan, who currently serves as the head of Rado, will take von Känel’s place as chief executive officer of Longines. He first joined the brand in 1969 and has been its president since 1989. The reshuffle includes the departure of an industry institution, Walter von Känel (pictured), who has been with Longines for 51 years. Swatch Group, the Swiss colossus that controls 18 watch brands, has announced changes to the management of its Longines, Rado, Union Glashütte, Tissot, Certina, and Hamilton divisions.
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